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FarmsDirect.org has been featured in various publications. The more notable we include here for your interest. |
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A south-west couple determined to make a contribution to tackling climate change have launched an internet-based consumer-focused directory of farm shops. The website - www.farmsdirect.org - was conceived by David and Sue Tucker with the intention of reducing the UK's carbon emissions by connecting shoppers with farms in their area selling direct. "Our intention is to help reduce unnecessary food miles by connecting consumers with local farmers selling direct. But to do that we recognise that some farmers need help to market their produce effectively while giving consumers confidence in the produce they are buying,'' said Claire Hart of FarmsDirect.org For an annual fee of £12 the producer will receive a listing and assistance with promotional text that differentiates the product from that available in the supermarket. To raise awareness of the service FarmsDirect will promote the website at food and craft fairs and through initiatives with the National Federation of Woman's Institutes and similar interest groups such as the Soil Association. The website will enable searches by both region and type of produce, organic or non-organic and is for all produce that can be sold at the farmgate. * For more information, contact Farmsdirect.org 01460 51791, david@ farmsdirect.org FARMERSWEEKLY * 7 September 2007 |
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Website aims to reduce farmers' carbon emissions Author: Warwick Ashford A website aimed at reducing the UK's carbon emissions by connecting consumers with local farmers is beginning to gain momentum with 250 members and thousands of visitors since its launch in June. The FarmsDirect website, which is effectively a directory of farm shops, was the brainchild of Somerset couple David and Sue Tucker. They decided to use their IT background to tackle the problem of climate change and falling revenues for farmers. "We put the website together very quickly, and begun building the database of farmers to enable consumers to source food that is local, traceable, natural, fresh and eco-friendly with a negligible carbon footprint," said David Tucker. For an annual fee of £12, farmers will be listed in the online farm shop directory as well as receive assistance with promotional text that differentiates the product. "This is not about making money. We are semi-retired and so are in a position to be able to give our time, and some investment, into something that will hopefully benefit the environment and an industry that so deserves everyone's support," said Tucker. Mark Tutton, a producer of free-range pork products near Kingsbury Episcopi in Somerset, said FarmsDirect was an excellent idea for helping producers to consolidate their local market. "We have seen additional trade and interest, but it would be impossible to know how much at this early stage," he said. Mark & Sue Tutton own and run Orchard Old Spots an award-winning producer specialising in Gloucester Old Spot Pigs. See www.orchardoldspots.co.uk
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Site Designed & © copyright 2007 DR Tucker & FarmsDirect.org |
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